Reference to Dyson hoover character.

DEAN: These robots below are created by Norio Fujik, designer based in San Francisco. I have referenced these because it has elements that the Dyson hoover character will have.

JIM:

I quite like the 50's imagery, that sort of primitive advertising, where brand names and logo's were in their infancy. Really quite blunt when identifying their target demographic, very un pc! Also comparing this with modern imagery of a Dyson - more reminiscent of a car advert with its slick photography and orthograpic views. Dyson's are designed with an aesthetic element in mind - I remember my mum's first (she reverted to an ordinary upright as it was a bit rough on the pile) had "de stijl" printed on the front of it. De Stijl was an early 20th century Dutch design movement and featured works by artists such as Piere Mondrain. If I recall, it's paint job was reminiscent of one of his canvases, each panel that made up the vac was coloured in different flat primary colours. Now Dyson has given up that aesthetic and gone for much simpler, heartless, mechanical battleship greys (albeit its interior turbine bit is still bright yellow...). Probably wouldn'ty be out of place on Top Gear one week.







I have also collected some reference images for the new dyson hoover character looking at the products they currently have stocked and are selling, taking a closer look at them i did not realize how futuristic and advanced they look, this will definitely inform how the character develops.